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E2: describe and explain the objectives of the business  

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Introduction I am researching a tyre company called 'Bridgestone'. Bridgestone is a limited liability company and it is begun in Japan in 1931 by Mr. Ishibashi. He dreamed of supplying his nation's new automobile industry with tyres developed and manufactured with Japanese capital and Japanese expertise. His mission, which is to 'serving society with superior quality'. Bridgestone soon became the largest manufacturer of tyres in Japan and expanded its business in other markets in the world. Nowadays Bridgestone is expanding to more than 100 factories in 24 countries in the world. The growth of Japan's automobile industry subsequently propelled them into the top ranks of the global tyre and rubber industry. First of all, Bridgestone started to make tyres and after this success they started production on car components. The Bridgestone Group has diversified more and more, encompassing industrial products like polyurethane foam products, construction materials, parts and materials for electronic...

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