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Introduction One needs to look at the Internet phenomenon as an opportunity rather than a threat, realignment internally rather than just something happening remotely, external to one's business core. The Web-enabling of business is inevitable. The very nature in which companies communicate with their customers, suppliers and employees is undergoing a big change. Only minorities of businesses are cynical about the impact of the Net on business in India. According to a study conducted by Nasscom: Among user organizations, more than 90 per cent expressed keen interest about the increasing adoption of e-commerce and its potential benefits. Over 55 per cent of corporate respondents said that e-commerce transactions were integral to their corporate plans. Of these 85 per cent were industries that did not have direct or frequent contact with end consumption. About 23 per cent of top 500 companies in India have some form of e- commerce in place. The most commonly found...

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