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3 Business Environment E-commerce is a business issue. It will affect all businesses in Ireland, and in particular those engaged in international trade. It will also affect businesses previously sheltered from international competition in home markets. It can make a significant contribution to the achievement of national social and economic objectives. It also offers significant new enterprise and inward investment opportunities. A supportive and adaptive business environment is essential to realise this potential. The changes being brought about by e-commerce at enterprise level require new frameworks for conducting business: government policies relating to commerce need to be re-examined, as most were formed with a very different image of commerce in mind. Reform is needed in legal and regulatory areas, such as trusted third parties, contract law and tax collection. However, action is also required in other policy areas that influence enterprise competitiveness including logistics, skills, awareness, training, and international marketing. This...

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