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E-Commerce: The Positive Effects of this New Business Channel Various organisations and people have given different definitions to ecommerce. OKI Technical Review (2000) has defined e-commerce as "the technology, processing, and operations, which occur when business transactions are done automatically over networks, using IT." (www.oki.com, 2000). At the same time, the World Trade Organisation (1999) defined e-commerce as "the production, distribution, marketing, sale or delivery of goods and services by electronic means" (www.asfolaw.com, 2002). E-commerce has been characterised as one of the biggest revolutions regarding the electronic business, which at the same time expresses not just the enthusiasm but also the spotlight for a fast growing market. According to a survey undertaken by the US Ministry of International Trade and Industry (1999 and 2003), the scale of the market concerning e-commerce in the USA and Japan has risen from 1998 to 2003, with the transactions between businesses and consumers...

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