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E-commerce and Interactive Communications Methods E-commerce E-commerce means carrying out of trade and commerce (including shopping) via electronic means. E-commerce can be sub-divided into business-to-business, business-to-consumer, and consumer-to-consumer transactions. E-commerce is sometimes known as e-tail, e-trade or e-business. There are a number of different uses of e-commerce. E-commerce can be used for marketing of goods and services; retail of goods and services; customer service and supply chain management (also known as E-procurement). Advantages of e-commerce: * * The ability to reach a wider market * The ability to find information on competitors and to compete with larger businesses on an equal basis * Lower operating costs * The ability to buy as well as sell goods on the internet * Being faster than traditional retailing * Cost savings on marketing and promotion, e.g. producing fewer brochures * Offering more choice than traditional retailing * Establishing better customer and supplier relationships Disadvantages of e-commerce: * * Staff- technical staff are an expensive resource *...

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