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IST 106 Assignment Design Rationale This section of the assignment consists of a brief commentary describing the design rationale, which was used whilst writing my booklet. The booklet was designed as a document using desk-top publisher. The principal function of advertising the booklet is to persuade the audience, and its subordinate function is to provide information. The advertisement is based on St. Martin's College, and in order to enable readers to identify this, the logo of the college has been used in the top right-hand corner, and will ultimately enable the reader to understand the basis of the booklet. The intended audience of the booklet predominantly consists of students leaving college, and who are looking to progress into higher education. Furthermore, the booklet will also target all other individuals, who are considering studying Business with Economics. In this context, the target audience is extremely broad and wide-ranging. The main function of the...

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