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Description of different types of customers - The name of the organisation that I am investigating is called Tesco.
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| Submitted: Thu Sep 25 2003
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SECTION A - CUSTOMER SERVICE P1 - Description of different types of customers The name of the organisation that I am investigating is called Tesco. The main activity of the Tesco I am investigating is retail. The address of the Tesco I am investigating is 361 ROUNDHAY ROAD, LEEDS, WEST YORKSHIRE, LS8 4BU. I have done a questionnaire at Tesco to find out the different types of customers, their characteristics and their profiles. I have given some of the definitions below then I have applied it to Tesco. Types of Customers * Internal - Members of other teams within the same business who been provided with a service or information * External - individuals who are outside the business buy and use goods or use their services Characteristics * Age - Tesco carefully distinguish between age groups when marketing their products. Commonly accepted age groups include usually by signing people up for club cards in...
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