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1. Executive Summary Dell Computer Corporation, incorporated in October 1987, is a computer systems company and a provider of computing products and services. The Company's primary product offerings include enterprise systems notebook computers and desktop computer systems. Company mission" Goal: to gain market share and to max. the profit." Dell entered Asia Pacific in select markets and began investing in regional facilities, and management, service and technical personnel in 1993. Through its Global customer program, Dell is able to provide a specific suite of service and support to its Asian customers with worldwide operations. It provide the global customers with centralized ordering the billing customized products (including proprietary software installation) and the advantages of local deliver and local onsite services. In this report an examination will be made of the segmentation, role of relationship marketing and changing role of consumer though Internet and how Dell can influence the customer though their decision making process. ...

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