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Customers in Business All businesses need to attract and keep good customers. Good customers provide regular sales revenue and they can also give information about the success of a product. Good customer service allows a business to: * Gain and retain customers; * Gain Customer satisfaction and loyalty; * Improve the image and reputation of the business; * Provide information about the product in use; * Help a business to keep market share; * Increase sales revenue and profits. The rights of customers under consumer law and the features within the YBS that contribute towards good customer service Consumer law looks after consumers in a number of ways it prevents: * Businesses charging very high prices or high rates of interest * Dishonest practices, such as selling measures other than those stated on the label * The sale of unsafe products, such as children's toys with sharp edges * Information about consumers being passed onto other businesses without the consumer's permission. The YBS makes...

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