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Customer Values How Do You Uncover Customer Value Profiles? -Who is the customer? -What does he/she want you to do? -Who makes the decisions in relation to your products and services? - What does the customer really require? Create A "Win-Win" Situation For The Customer The collaboration with the customer needs to be creating benefits for the customer as well as for own organisation. He/she has to be in a position of advantage, which could be obtained through: Joining forces within R&D, business model settings, logistics, branding and/or services gives an opportunity for innovation and new ways of fulfilling the needs and preferences. In fact, just knowing the needs and preferences gives a supplier the opportunity to be faster and more innovative; the ability to be ready for change often contributes greatly to the overall process. Further it gives enhanced opportunities to decrease errors and lower risk and costs, because the involved partners are more knowledgeable...

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