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Customer service: an investigation into Thorpe Park
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| Submitted: Thu Mar 24 2005
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Customer service: an investigation into Thorpe Park Effectual customer service is or should be a fundamental aspect of any organisation that has an objective of success. It is through this process that an organisation can fully understand its customers and ensuring that it is responding correctly to customer needs and demands which are vital if the organisation is to gain competitive advantage. In 1991, freematle quotes: "Customer service is the final test. You can get everything else right in terms of product, price and marketing but unless you complete the process with incredibly good customer service, you run the risk of loosing business or even going out of business". Therefore customer service is defined as the course of action whereby businesses endeavour to fully understand the needs of their customers and to respond to those needs effectively and efficiently. It is important that an organisation's customer service is done effectively and efficiently because...
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