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Customer Needs In order to satisfy customers and to gain repeat business, it is essential that Morrisons satisfies their customer's needs. Morrisons do this by providing the best customer service possible and offering customers with their wants and needs. By providing the best services for customers will align to high profits and a well-known and liked business for Morrisons. This will gain customer loyalty and ensure that they shop repeatedly at Morrisons. The different customer's needs are: * * product information * after sales service * response to queries * range of products * refunds and exchanges * response to complaints * response to orders * signs and advertising. PRODUCT INFORMATION Product information is demanded by customers because they want to gain an awareness of what they are buying. Product information is vital because it informs customers of what products consist of and also how to set up appliances. Product information is important for customers when they purchase electrical appliances. For instance, if...

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