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TABLE OF CONTENT Mini Case........................................................................................... 2 Preface.................................................................................................3 Introduction........................................................................................ 3 The Film Industry..............................................................................3 The Multiplex Business Model............................................................... 4 PVR Cinemas..................................................................................... 5 About the Company.......................................................................... 5 Financials....................................................................................... 6 Industry Analysis............................................................................... 7 SWOT analysis............................................................................... 7 PEST analysis.................................................................................. 7 Porter's Five forces Model.................................................................... 8 Company Analysis............................................................................ 11 SWOT analysis................................................................................ 11 Identification of CSFs......................................................................... 12 Industry specific CSFs...................................................................... 12 Firm specific CSFs........................................................................... 13 Environmental CSFs........................................................................ 13 IT-IS Applications..............................................................................15 Existing applications...........................................................................15 Proposed strategic IT-IS applications........................................................16 References....................................................................................... 16 MINI CASE On February 24, 2006, PVR Ltd. (PVR), India's largest cinema exhibitor group, inaugurated PVR Rivoli, a new multiplex in New Delhi. With this, the company, which introduced the concept of multiplexes in India, had a total of 51 screens in different Indian cities. Earlier, on February 01, 2006, PVR had launched a five-screen multiplex in Hyderabad. In the fiscal year 2004-2005, PVR attracted 4.9 million movie-goers, while the figure was 6.47 million for the nine months ended December 31, 2005. The company started its operations in Delhi in 1996-97 and initially concentrated...

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