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Conseco Inc. Case Analysis By: Aaron Rogers & Suzanne Davis Submitted on: 5/1/2004 Submitted to: Professor Herrity California Baptist University BUS 547a - Strategic Management (Spring 2004) Table of Contents Identification Overview of the Case Identification of Problems Analysis Strategic Management Tasks Generic Strategy Drivers of Change Key Success Factors Recommendations Additional Findings Sources Identification Conseco Inc. is a diverse financial organization providing services in insurance, risk management, investments, consumer finance and lending services markets. The company's customers are primarily middle income individuals and families and senior citizens. Conseco was incorporated in 1979 as a life insurance holding company and quickly devoted its efforts to rapid acquisition of other financial companies throughout the industry. The company was often characterized as entrepreneurial due to a history of growth through acquisition. The company grew to $95 billion in assets, 13 million customers and 14,500 employees by the year 2001. One of the riskiest acquisitions Conseco made was that of Green Tree Financial Corporation, which ultimately tripled the cash...

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