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Compare existing documents from three different banks: Abbey, Lloyds TSB, and HSBC.
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| Submitted: Thu Nov 04 2004
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Introduction 1 HSBC booklet and website analysis 2 Abbey booklet and website analysis 6 Lloyds TSB booklet and website analysis 10 Comparison of booklets and websites 12 Evaluation 14 Bibliography 16 Appendices 17 Introduction Plan for project In this project, I will compare existing documents from three different banks, these banks will be: Abbey, Lloyds TSB, and HSBC. The documents that I will analyse are credit card booklets/leaflets and websites. I will need to talk about the layout, content, purpose, suitability of purpose, strengths and weaknesses, and differences and similarities between each of the six documents. From each organisation will be a leaflet and one website. I will then compare and contrast the findings to see what is similar and what is changed in order to suit their purpose. Target audience The target audience for my report will be businessmen who are analysing existing leaflets and other mediums, which companies use to advertise their services. It will also be for graphic designers who would get ideas for their own designs,...
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