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TABLE OF CONTENT Executive Summary 2 I. Staples.com - Success Case Study 3 A. Introduction 3 B. Business model & Strategy 4 C. Major Reasons for Staples.com Success 5 D. What could Staples.com have done differently that might made it a failure? 7 II. Boo.com - Failure Case Study 8 A. Introduction 8 B. Business model & Strategy 9 C. Major Reasons for Failure 10 D. What could Boo.com have done differently that might made it a success? 12 III. Compare and discuss contrast between Staples.com & Boo.com 13 IV. Conclusion 16 Appendix A: Critical Success factors 17 Reference: 18 Executive Summary Electronic Commerce (EC) applications were first developed in the early 1970s with innovations such as electronic fund transfer (EFT). As the Internet became more commercialized and users flocked to participate in the World Wide Web in the early 1990s, the term Electronic Commerce was coined and EC applications rapidly expanded. Starting in 1999, a large number of EC companies, especially e-tailing ones, began failing. At the same time, many EC initiatives in click-and-mortar...

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