Coursework.Info - Inspiration in an Instant

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"The business has existed for one reason only - to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience". - Anita Roddick (1991) HISTORY When Anita Roddick started The Body Shop in 1976, she was a young mother with absolutely no business experience. Running that first shop in Brighton, England taught her all about survival--and also that good business is about more than just finances. Twenty-five years later, The Body Shop is an international phenomenon. There are now over 1,700 stores serving over 84 million customers in 24 different languages. Yet The Body Shop remains as famous...

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