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Case Analysis Report "Barilla SpA (A)" - Supply Chain Management
Member rating: No Rating | Words: | Submitted: Wed Sep 29 2004
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Case Analysis Report "Barilla SpA (A)" As a part of the course on Supply Chain Management Post-Graduate Program in Management (2003-2005) Submitted to Prof. B. S. Sahay Submitted by Group No. 4 Management Development Institute Gurgaon Date: 21.09.04 Background of the case • Founded in 1875 by Pietro Barilla in Parma, Italy • Products: Pasta and bakery products • Sold to W.R. Grace in 1971 • Bought back by Barillas in 1979 • 21% annual growth during 1980's • By 1990, sales reached 2,390 billions lire Current Scenario • Barilla SpA is the world's largest pasta manufacturer • The company sells to a wide range of Italian retailers, primarily through third party distributors • During the late 1980s, Barilla suffered increasing operational inefficiencies and cost penalties that resulted from large week-to-week variations in its distributors' order patterns Barilla - Products • Fresh Products - fresh pasta and bread • Dry Products - dry pasta, cookies, biscuits, ... - 75% of total sales - A total of 800 packaged SKU - Pasta - in 470 different packaged...
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