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Can Maslow's Hierarchy be applied to the self-employed? The basic theory behind Maslow's hierarchy is that there are six basic needs (See Appendix 1 for a detailed explanation) Each need builds upon it's more basic neighbour. So needs for safety can be adequately met only after a person has met physical needs. Likewise, to achieve the belonging level the person must have fully achieved the safety level. By adequately satisfying the demands of a level, we are more fully freed to pursue issues relating to higher levels of self-expression. Once self-acceptance has been secured a person can achieve interesting and meaningful goals. Such purposeful and consistent effort will, in time, be successful and result in self - actualisation. This leads to my question; can Maslow's Hierarchy be applied to the self-employed? (See appendix 2 & 2b) From looking at my questionnaire I can see that both companies were started to achieve self-actualisation. The...

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