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Cadbury’s  

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Criterion 2F Cadbury's Departments Inside a business there are many different functional departments all created to help the company in its organizational methods. There are many different departments involved with Cadbury's, as there are in any business all used for different functions. These are: * Marketing and Sales * Finance * Administration and IT support * Operations * Research and Development * Production * Customer Services * Human Resources Many of these all blend in together on the area of their focus but still all play an important part in the running of the business. The three departments that I will be focusing on are Marketing and Sales, Operations and Administration and IT support. Marketing and Sales The main things that are dealt with in the marketing and sales departments are: * Market Research, both primary and secondary research * Promotion * Advertising * Sales There are the four P's of Marketing and Sales, Promotion, Price, Product, Place. Market Research Primary Research Market Research...

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