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GCSE BUSINESS & ECONOMICS YEAR 11 - PORTFOLIO INVESTIGATION Cadbury's Development John Cadbury set up as a sole trader, selling groceries at 93 Bull Street, Birmingham in 1824. In 1831 he changed his business and rented a small factory in Crooked Lane to start the manufacture of cocoa and drinking chocolate. In those days cocoa and chocolate was a luxury, and affordable only by the wealthy. He thought that drinking chocolate was an alternative to alcohol, because he felt alcohol was the cause of poverty and social ills. This was the start of the Cadbury manufacturing business as it is known today. In 1847, John created a partnership with his brother Benjamin Cadbury, and they rented a slightly larger factory in Bridge Street. Benjamin and John dissolved their partnership in 1860, and John retired in 1861, leaving his sons Richard and George to run the family business. The two brothers went...

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