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C1: That you can link the monitoring methods used for the process with the quality measures in place Cadbury monitor the production process by using total quality management to ensure that the chocolate/products that are produced are of a high quality and meet the needs of the customers, this is vital for Cadbury because they produce chocolate products mainly which has a lot of substitutes, this means that customers could loose interest in Cadbury products if their demands are not met or thought about. To enforce total quality management Cadburys have supervisors that monitor the machines, the other workers and the products that are made. Cadbury also monitor the quality of their products by using a quality assurance system, (mentioned above) total quality management - TQM. TQM ensures that the products that Cadbury produces tastes good to the customers, is appealing to the customers, customer complaints are solved, listening to customers and Cadbury make...

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