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R E P O R T FROM: PRIAM JUGGERNAUTH TO: C BOTHA AND H SAMBI DATE: 15 December 2004 SUBJECT: COMPARISON OF EASYJET AND DOMINO'S PIZZA INTRODUCTION For this piece of coursework I will be comparing two contrasting businesses, they are Easyjet and Domino's Pizza. I will be finding out about their aims and objectives, profits/losses, type of ownership and their purpose, how they communicate and external influences. Firstly Easyjet is Europe's leading low-cost airline, and Domino's Pizza is a UK pizza takeaway and delivery company. AIMS AND OBJECTIVES An aim is a general statement of what a business intends to do e.g, to make a profit, provide products to the community, to survive for the first few years, provide a competitive service, maximise sales and quality, be environmentally friendly, offer a charitable, voluntary or community service. The aims that businesses should have are SMART aims. This means the business must choose its...

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