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Business at work Mcdonalds.
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| Submitted: Mon Jun 28 2004
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Mr. Houtepen Karlijn Verschure CIBS 2a 16th of January 2004 Introduction 4 Business type 5 Objectives 7 Business functions 10 Style and culture 12 Communication and ICT 16 Adding value 18 Sources 21 About McDonald's The history of McDonalds starts at 1954. That year Ray Kroc, representative of five-spindled milkshake makers, discovers the McDonalds hamburger stand in California. In that restaurant many people were served very quickly and Ray Kroc soon realizes this restaurant has a future. They conclude a contract what gives him the right to use the McDonald's concept all over the world. On 15 April 1955 the first restaurant is opened in Des Plaines (Illinois). This is now no longer a restaurant, but a museum containing McDonald's memorabilia and artefacts, including Ray Kroc's milkshake maker. McDonald's is a big success, and restaurants open all over the world. In 1965 McDonald's went public with the companies first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would...
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