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Business Venture: Provision of an eatery providing hot and cold meals.
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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ANGLIA POLYTECHNIC UNIVERSITY ASHCROFT INTERNATIONAL BUSINESS SCHOOL BUSINESS STUDIES SET SEMESTER 1 MODULE NAME: Introduction to Marketing (MODULE CODE : BSB 1M01) Level : 1 Student Name: Gwyneth Morris-Alexander Student Number: TABLE OF CONTENTS Title Page ..... ..... i Table of Contents .... .... ii INTRODUCTION .... .... 1 * Business Venture * Resources Identified PLAN OF ACTION .... .... 2 * Marketing Audit * Analysis of Information * Mission Statement * Specific Objectives * Business Plan o Legal o Financial * Marketing Mix o Product o Place o Price o Promotion o People CONCLUSION .... .... 7 REFERENCE SECTION * Bibliography .... .... 8 * Appendix To: Mr. Simon Wright From: Gwyneth Morris-Alexander Topic: Marketing - Small Business Date: January 4, 2003 Dear Sir, In response to your request on assistance in the questions that need to be answered before proceeding any further with your business venture, I wish to submit the following report. Business Venture: Provision of an eatery providing hot and cold meals. Monday to Friday between the hours of 8.00 a.m. and 3.00 p.m. Resources Identified:> Seed money to start the business.> Basic knowledge about meal preparation and daily management of an eatery, having worked in a similar facility.>...
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