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Business Studies: Unit 1 coursework“What type of business might be successful in Marlow?” Introduction We were set the task of asking the public their views and opinions on the range of businesses
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Business Studies: Unit 1 coursework "What type of business might be successful in Marlow?" Introduction We were set the task of asking the public their views and opinions on the range of businesses, shops and services in Marlow and what they feel the town is missing Methodology I worked in a group of 3 people and we asked 30 people their views on the businesses in Marlow. We put together a questionnaire including whether or not they live in Marlow, their age bracket, views on prices, services, any limitations on services available and what business they think Marlow is missing which will benefit both them and the town. Using the information they supplied, we then categorised their opinion e.g. one person said Dixons so we adapted it to electronics shop. To make this accurate market research, we went into the town at different times of day and approached different types of people, men, women,...
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