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GCSE Coursework Business Studies Marketing Strategy GCSE Coursework Business Studies - Marketing Strategy Index: Introduction --- Page 2 Methods of Research --- Page 3 Pilot Questionnaire --- Page 5 Conclusion of Pilot Questionnaire --- Page 9 Final Questionnaire --- Page 10 Conclusion of Final Questionnaire --- Page 15 Alternative Research --- Page 16 Impact on the community --- Page 17 Results of Questionnaire --- Page 18 Overall Summary --- Page 26 Introduction: The Fitness House is a new gym that is being set up. In order to ensure the survival of this new business, plans must be implemented and business strategies developed. In order to set up a new business, information about the potential customer base and their demands must be recorded. Such things as what equipment to provide, what times to operate and even how much they are willing to pay. This information will be recorded from the responses of the public. As an alternative some data could be purchased from government records if select information...

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