Business Objectives
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| Submitted: Tue Aug 26 2003
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Section 2 - Business Objectives All businesses have objectives. What these objectives are depends on the type of company it is. With sole traders and partnerships the objectives are governed by the owners. However in public & private limited companies, the shareholders along with the owners are in control of the direction and objectives of the business. A shareholder is someone who has an interest in the company and owns a proportion of t through shares. This means that they have say in some aspects of running the company. By having shareholders it gives the business a clear direction and enables them to judge their performance. Businesses also have aims to work alongside their objectives. Aims can also be referred to as missions, and businesses often publish a 'mission statement'. Some examples of mission statements include these from two major companies; CCL Computers: "CCL are committed to offering the right product, at the right...

