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Business Objectives E2 A Company Mission Statement (CMS) is a qualitative statement of an organisation's aims. It uses language intended to motivate employees and those within the firm and convince customers and suppliers and those outside the firm of its sincerity and commitment. Tesco PLC has a Company Mission Statement, which is also represented as an image. This statement is at the centre of all, which Tesco do. . "Creating value for customers, to earn their lifetime loyalty." Tesco have two values that force the way they do business, which are: No one tries harder for customers: * Understand customers better than anyone * Be energetic, be innovative and be first for customers * Use our strengths to deliver unbeatable value to our customers * Look after our people so they can look after our customers Treat people how we like to be treated: * All retailers, there's one team...The Tesco Team * Trust and respect each other * Strive to...

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