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Book Report Stan Rapp, Martin Chuck: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition"
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Book Report Stan Rapp, Martin Chuck: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition" SUMMARY As the deepening and maturing roots of the Internet are about to grab, shake, and take hold of businesses and individuals like never before, organizations willing to undergo the close self scrutiny involved in becoming "Netted" will be the winners in the Net Future. In this book, the authors examine the implications of the E-business revolution, or the "Netting", of the entire value chain to reveal the new convergence between the digital and physical environments that will redefine all business models and essentially transform the very notion of the corporation. With this evolution of the commercial Net comes the transition to the new personalized marketing. Evolved into a new paradigm, the marketing concepts of the 1980's become Max-e-Marketing of the Net economy, shifting traditional managerial mindsets into new value-adding approaches that dictate...
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