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Apple Incorporation - Case Analysis
Member rating: No Rating | Words: | Submitted: Tue Nov 16 2004
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Apple Incorporation Case Analysis Submitted by: Billy Sainz MGT 6359 Dr. Jifu Wang University of Houston - Victoria Fall 2004 Table of Contents Executive summary 04 Company history 04 Company Strategy 05 External analysis 07 General environment analysis 07 Demographic segment 07 Economic segment 09 Political/legal segment 10 Socio-cultural segment 11 Technological segment 12 Five forces model of competition 12 Threat of new entrants 12 Bargaining power of suppliers 13 Bargaining power of buyers 13 Threat of substitute products 13 Rivalry among competing firms 13 Opportunities 13 Threats 14 Industry Structure 16 Market size 16 Industries' dominant economic features 16 Distribution channels 16 Competitors: strongest - weakest 16 Rivals anticipated strategic moves 17 Economies of scale 17 Key success factors 17 Technology related 17 Manufacturing related 18 Distribution related 18 Marketing related 18 Skills related 19 Organizational capabilities 19 Driving Forces 20 Internal Analysis 22 Organizational description 22 Corporate Vision/Mission 23 Long and short range objectives 23 Financial objectives 23 Strategic performance 24 Employee relations 25 Products and services 25 Corporate culture, values, and morals 26 Core competencies 26 Financial Performance 27 Liquidity 27 Merchandise inventory turnover Current ratio Inventory turnover in days Operating cycle Profitability 28 Return on assets Return on operating assets Return on total...
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