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Analyse how important science technology, innovation and Research & Development is to 'CATHAY PACIFIC' airlines * New technologies may present businesses with opportunities or threaten them. Opportunities could involve; new business opportunities, creation of substitutes, opening up of new markets improved communication, productivity and ways of working. On the whole, science technology at Cathay Pacific could have relative income elasticity of demand for different services. Cathay pacific may need to embrace new scientific technology to remain competitive against rival companies such as Singapore and china airlines. * The technologies increase the capacity at Cathay pacific and thus improve their profitability; if more capacity is being utilised unit costs should be lower. For example, in September 2004 the airline carried 83,687 tonnes of cargo and up from 77,395 tonnes in August, as the year-end peak for the freight business found its stride. The cargo load factor edged up to 69.6 percent from...

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