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An investigation into the marketing campaign for Kennedy's Toys
Member rating: No Rating | Words: | Submitted: Mon Nov 08 2004
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An investigation into the marketing campaign for Kennedy's Toys 1. Terms of Reference To: Mr Wheller From: Christopher James Kennedy Date: 11th October 2004 1.1 In this part of my marketing coursework I will be looking at and investigating how to run a successful and profitable toy store in Harrow Town Centre. The main aim of my business will be to provide a reliable and useful toy store; as well the fact that I am in the private sector means my main aim will be to make a profit. In order for my business to be successful I will be looking at the 4 P's. The 4 P's also known as the marketing mix are Product, Price, Place, and Promotion. The Product is what the company or individual is selling. The Price is how much the company or individual will be selling their product or products for. The Place will be where the business is...
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