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An analysis of the British Airways external environment at the present time, concluding with a discussion of the main opportunities and threats facing the industry.
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| Submitted: Thu Mar 18 2004
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1. An analysis of the British Airway's external environment at the present time, concluding with a discussion of the main opportunities and threats facing the industry. 1.1SPENT Analysis 1.11 Socio-demographic influences In Comparison to other Area, people with higher GNP area usual will require transportation for their movement due to business and leisure (Ekamba,L.F., 2002).Therefore, setting up a new route or maintaining operations of a route, airline needs to focus the distribution in population when in order to make profit, such as London-New York as the busiest route around the world. BA, in 2003, scheduled flight serve 552 locations in 135 countries, obliviously the majority business are in America, Europe and Asia. (www.britishways.com) 1.12 Political influences In 1978, the USA deregulation has brought a significant advantage in competition among airlines. It affected the recent growth in services by new low-cost competitor such as Easy Jet, and the cross-border acquisition of airlines. DBA, BA's subsidiary, providing...
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