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Retrieving and Evaluation Information An analysis of how golf retail websites Selected websites: 1. http://www.discountgolfstore.co.uk/ (UK) 2. http://bestvaluegolf.com/ (US) 3. http://www.mikenutter.co.uk/ (UK) Undoubtedly, not only is the World Wide Web relatively indefinable in size, the golf market and retail of equipment both within Europe and the US has become vast over the last couple of decades. The three identified websites above have been selected as they demonstrate the differing approaches used by companies and reflect how each in turn values the Web as a sales tool. The approach of this analysis will be to primarily take each website on face value, identifying aspects such as aesthetic qualities, presentation, quality of information, ease of navigation and potential for interaction. This will then lead to a comparable analysis and evaluation on the basis of accuracy, authority, objectivity, currency and coverage in order to draw to a valid and justifiable conclusion as to the nature of each...

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