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Amazon.com, Inc.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Case Summary Amazon.com, Inc. (Amazon) is an internet-based company. Jeff Bezos is the founder of the company as well as its president, CEO, and chairman. Amazon has evolved from an online bookstore in its beginnings to now one of the largest corporation shopping sites on the Internet. Amazon has its business divided into three large categories, Online Retail, Marketplace, and Third-Party Sellers. The Online Retail segment consists of books, movies, music, greeting cards, toys, games, electronics, kitchen appliances, tools, cell phones, and much more at a customer's disposal with a click of the mouse. The Marketplace segment enhances the selection of products on Amazon's principal website by offering new and old products via an auction format for person-to-person purchasing. The last segment is Third-Party Sellers which caters other companies and vendors in allowing outside companies to sell their own products through Amazon's website. This Third-Party selling allows other companies to take...
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