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To: Jeff Bezos, CEO of Amazon From: Chris Smith Date: 7 November 2007 Subject: Recommendations to keep Amazon profitable EXECUTIVE SUMMARY Amazon is in an excellent position to be competitive within its given industry. It has spent millions of dollars over the last several years building its brand and taking over a majority of its industries market share. Amazon is considered to be the premier online retailer in the world. The products they offer range from books to electronics and clothing to kitchenware. Along with their retail division Amazon also operates a services division. Amazon's services division is responsible for online auctions, partnerships, zShops, and website management. At the present time Amazon has a limited number of opportunities it can use to expand its business. How the company reacts to opportunities and threats within the industry will determine the future of the company. Amazon is facing threats from increased competition in an industry where...

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