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All businesses whatever their objectives have to make products and/or provide services that satisfy customers' wants or needs - These objectives flow from its mission and are the criteria against which its performance needs to be judged.
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| Submitted: Fri Dec 05 2003
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BUSINESS OBJECTIVES DESCRIPTION OF BUSINESS OBJECTIVES Businesses exist to provide goods and services. All businesses whatever their objectives have to make products and/or provide services that satisfy customers' wants or needs. These objectives flow from its mission and are the criteria against which its performance needs to be judged. MISSION Every organisation will have a mission, whether in the private or public sector, large or small, commercial or non- commercial. A mission statement is a written document setting out the organisation's purpose. I have carried out research and discovered the characteristics needed for a good mission statement which are: * Be well written, simple and direct * Identify the values and culture of the organisation * Define its purpose * Identify its customers * Identify the scope of its activities, e.g. local or 'world class' * Set out its standards and the qualities that distinguish it from its competitors. SHORT- RUN AND LONG- RUN OBJECTIVES Long- run objectives cover a three to five- year...
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