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Address The World Health Orgazation's (WHO) concerns about how information pertaining to the recent outbreak of the Avian Influenza (Bird Flu) is being communicated to the general public.  

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ABSTRACT The purpose of this report is to address The World Health Orgazation's (WHO) concerns about how information pertaining to the recent outbreak of the Avian Influenza (Bird Flu) that has infected and killed a number of people across the globe, is being communicated effectively to the general public. In particular, it focuses on the dissemination of information through its WHO official website, the Channel NewsAsia International television news broadcast and its official website, the Singapore Government Official Bird Flu website, websites offering general information, radio broadcast, pamphlets and newspaper articles from The Straits Times, Singapore. The report will however center itself around the use of the WHO's official website as a central platform of communication of information pertaining to the crisis. A combination of media channels has already been put in place to communicate and this report seeks to document the various media used to disseminate vital information pertaining to the...

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