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Management Development Institute of Singapore A question on IVP, IBS and Customer Value (Internet and E-commerce) UNIVERSITY OF WALES MASTER OF BUSINESS ASMINISTRATION MBWD5 0306A SONG YANG G0262693X 28/Jul/04 TABLE OF CONTENTS Page Introduction --------------------------------------------------------------------3 Concepts------------------------------------------------------------------------4 How the IVP affect the choice of the IBS----------------------------------7 -Three Major Differences of IVP-----------------------------------------------------7 Value-based Strategy - Specific Values of Customer is the Core-----------------------------------------11 Recommendation ------------------------------------------------------------14 Bibliography ----------------------------------------------------------------16 Introduction In the offline world, products and services are advertised based on their unique selling point (USP). In the online world, an organisation's website must be able to convey the online equivalent of the USP, the Internet Value Proposition (IVP). As organisations develop their e-business and create corporate, micro, product, and brand sites, it is extremely important to define the Internet value proposition. The IVP is the unique attributes that differentiate a site from its competitors. The importance of this is emphasised online as competitor sites are only a click away. This assignment will first discuss the relationship between the Internet...

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