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A critical appraisal Of Amway China's e-commerce strategy
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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E-COMMERCE SYSTEM ASSIGNMENT A critical appraisal Of Amway China's e-commerce strategy COMP 5211 Pu Zhang P03091008 Amway China, a subsidiary corporation of ALTICOR will restart there e-business in china from 2004.Mr Yang CIO of Amway America Asia Area said to "IT TIME" that Amway China will start e-business in 32 cities in china. Amway put over 100 million Yuan in the IT field from 2000 to 2003 and the new annual budget will be 40 million. This traditional direct selling corporation found that combine their direct selling model with e-commerce will make their business into a new stage. I will make a critical appraisal which base on the strategy that they adopted. 1. Build an independent e-business website. In 1999, ALTICOR established an...
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