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E2- A Detailed Description of Customer Service In Barclays According to Barclays, customer service involves identifying and meeting customer requirements, in most effective way. Effective customer service is very important to the success of the organisation, and will help the organisation to meet its aims and objectives. Effective customer service is used to attract new customers and retain existing customers. Business organisations, such as Barclays aim to achieve continuous improvements in its customer service so that they can gain competitive advantage. Barclays' customer service offers a wide range of services to its customers (both internal and external), e.g.: 1. 1. Providing information 2. Giving advice 3. Providing assistance 4. After-sales services 5. Services for disabled customers Providing information Barclays provides a number of information to its customers. For example, Barclay's websites contains information, such as about Barclays, careers in banking, financial information and so forth. The bank provides information on legal issues to its customers, to protect their interests....

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