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unit 22
Member rating: No Rating | Words: 1525 | Submitted: Mon Nov 05 2007
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Introduction This report aims to investigate the factors that make a team successful within a business. The business that I am going to be writing about is BMW. BMW (Bayerische Motoren Werke) is a leading independent German manufacturer of cars and motorcycles. BMW was formed in 1913 after the merger of two small aero engine makers, Karl Rapp and Gustavo Otto. However, it was three other men (Josef Popp, Max Friz and Camillo Castiglioni) that made the company public in 1922 to form BMW AG. BMW is also the parent company of world-renowned cars, MINI and Rolls Royce. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1. The products produced by BMW are prestigious, high performance, technologically advanced automobiles. These start from mid-range cars up to the most prestigious and...
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