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SWOT Analysis
Member rating: No Rating | Words: 4000 | Submitted: Mon May 05 2008
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2.0 Introduction 2.1 Purpose of the Report * To identify the weaker company between Yeo Hiap Seng (M) Bhd and F&N Coca-Cola (M) Sdn Bhd. * To identify the strengths and weaknesses in the current marketing strategy and compare with the competitors. * Recommend marketing strategies to improve market growth of the weaker company. 2.1 Method of analysis The theory which stated in this report is based on Kotler and Keller (2006). Beside that, the others information which had been used in this report are: annual report for the two compaies (YHS Company and F&N Company), financial report, newspaper ( The Star) and companies website. 2.2 Structure of the Report The scope of the project is based on YHS Company with the two key areas of the marketing activity which are: Product Mix of the company and Marketing Communications. This report gives an overview of the YHS (M) Bhd and followed by an outline of each...
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