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Effective Business Activity How effective the contrasting businesses activities are, depends on how well they are helping the organisations achieve their stated strategic aims and objectives. Boots The Chemist, Cancer Research and Calderdale Royal Hospital all have different business activities to help them be successful and meet their aims and objectives in different ways. Boots The Chemist aims and objectives are: * Long term aims. To secure market leadership in the UK and overseas and increase the businesses overall sales. This means that the business needs to sell as much products to its consumers as possible to be able to generate more profit, as well as attract more customers to its store rather than its competitors to be able to secure its market place and increase its sales figures. This aim means that the business must consider two major aspects of providing goods and services. 1. The quality of their products and services ...

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