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Findings Table of Contents Table of Contents * 1.0 Introduction ......................................................1 * 2.0 Findings .........................................................2-6 ? 2.1 Profitability Ratios.......................................2 ? 2.2 Activity Ratios.............................................3 ? 2.3 Liquidity Ratios.............................................4 ? 2.4 Gearing Ratios.............................................4 ? 2.5 Shareholder Ratios.......................................5 * 3.0 Conclusion.........................................................6 * 4.0 Bibliography ......................................................8 * 5.0 Appendix ......................................................9-13 ? 5.1 Easyjet and British Airways ratio calculation.............................................9 ? 5.2 Profit & Loss Account and Balance Sheet for Easyjet.............................................10-11 ? 5.3 Profit & Loss Account and Balance Sheet for British Airways.................................12-13 * 1.0 Introduction British Airways (BA) and Easyjet are two British airline companies. They are competitors in many aspects with different operational techniques. Easyjet is Europe's leading low-cost airline, which targets at both leisure and business markets on a range of European routes. It is one of Europe's largest Internet retailers with ticketless travel service. In addition, it offers a simple, 'no frills' service. On the other hand, British Airways is the world's biggest international airline whose worldwide route network covers 150 countries. Its customers...

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