Personal Statement

... Business plan Flowers and Gift 4U! Business name Address 1 Address2 City/town Post code Phone Fax Mobile E-mail Web site To insert your business logo, click an insertion point using your mouse to the right of the word 'logo' above, then go to the menu at the top of this window (File, Edit, View, Insert, etc), click on Insert/Picture/From file/(and select your logo). Contents Page 1. Summary 3 2. Business overview 4 Introduction Current position Competitive advantage Growth plan 3. Business strategy 5 Tactics Strategic issues Core values 4. Marketing 6 SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing budget Credibility and risk reduction 5. Team and management structure 7 Skills, experience, training and retention Advisors Management systems 6. Financial budgets and forecasts 8 Profit and loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis 1. Summary (Enter your text here) The summary is the last part of the plan that you write, but should be included at the beginning of the plan. This allows busy readers to quickly see what the plan is about without reading all the details. Use the summary to highlight the key points of

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